Due to the fact there are many applications of design in the current world, people tend to take different standing points when defining the term design. According to Kathryn Best, design comprises both the process of making something, and the final product of this process; which is the design itself (Best 2006). For many practitioners, Design is the intuitive and creative process, by which one can formulate and realises practical solutions that meet the needs of the markets and create reasonable value for whichever business.
In this sense, Design is a series of events and activities that only fits best the description of a process. The flexibility of Design reflects its trait as a process since this is meant to meet the needs of both the organisation and other parties involved like customers. User-centered design, for instance, is by nature one of the iterative processes involved in the creation of Designs. What one discovers through usability testing and user research is often used as the benchmark to how the project should proceed. It is important to note that design it is an ever evolving process and not a fixed statute that must be followed. This is unlike theories put forward that present design as a methodology rather than a process. This would bring a direct implication that design is neither flexible nor adaptable, rather what one would call a ‘fixed recipe’ that one must follow if they would like their business process to be a success. This is all the more reason for it to be referred to as a process even though there is the need once in a while for improvisation in the design projects. Nonetheless, the achievement of optimal design solutions requires the incorporation of effective design processes that provide high-quality frameworks within which the designers can consistently produce high quality (Bordens and Abbott, 2005).
Written by: Caterina Pomari, DMC 2018.
References: Best, K. (2006). Design management. Lausanne, Switzerland: AVA Academia. Bordens, K.S., Abbott, B.B., 2005. Research and Design Methods: A Process Approach. McGraw-Hill.