Ngoc Trieu

Ngoc Trieu grew up in Hanoi, the lovely ancient capital of Vietnam. She is a design manager, photographer and researcher. Her research areas of interest include Psychogeography, Social Design, Design Cultures and Design Histories. When she isn’t busy brainstorming ideas to solve a problem, she loves doing Kendo (Japanese sword fighting), reading, hiking in the woods, contemplating the moon, taking pictures of friends when they don’t notice, composing haikus and having good conversations over coffee.

About your project:

‘Mapping Hanoi Old Quarter’; is a design research project initiated by Ngoc Trieu as her final major project on the BA (Hons) Design Management & Cultures course at London College of Communication. 

By employing the Design Thinking process and a human-centered approach to creative problem-solving, the project aims to discover and ‘map’ the relationship of objects and practices with their cultural and historical background. While essentially questioning their importance to the development of heritage preservation and urban experience in the Old Quarter.

‘Mapping’, in this context, means to reveal the quintessence of Vietnamese art, design & culture that aren’t immediately visible to the casual observer or tourist.

The statement about the project:

Mapping Hanoi Old Quarter is a city app that takes visitors on a playful urban adventure. By employing creative storytelling methods, it allows visitors to explore the cultural and heritage values of Hanoi Old Quarter once hidden underneath the boredom of everyday life’s modernity.




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