Local For a Day
The information revolution has boosted the process of transferring information to make it increasingly simple and fast to access. When it comes to tourism, young millennials are interested in experiencing all aspects of local cultures. In the primary research, findings revealed that young people describe travel as a ‘journey of discovery’ – from seeing amazing scenery to experiencing local cultures on their own and gaining more local knowledge about a new place. Local for a Day uses service design methods to enhance the experience of travel by providing insight into local knowledge from local people, such as residents from a particular neighbourhood, where users can experience a particular place through virtual reality prior to choosing a destination.