Amazon social

The ‘Amazon Social’ project, created by first-year students – Jessy Heikrujam, Nathalie Combes, Magdalena Obmalko and Nathalie Combes – is the effect of the experience design workshop with the Two Igloos company’s founders. The brief was to redesign the experience of purchasing shoes on the Amazon website:

“The target group we were designing for consisted of women at the age of 18-35, who regularly use the social media and gather there some fashion inspiration. We have created an individual application called ‘Amazon Social’, which is a combination of a shopping website and social media platform. Each user has his own profile with a feed and can easily purchase the items wore by the people they follow. The application has also a ‘3D foot scanner’, which helps to choose the right shoe size.” (Obmalko, Tabula Rasa)

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