The Future of Work/Play

We are delighted to invite you to The Future of Work/Play.

Date: Friday 20th April 2018
Time: 14:00 – 18:00

Location: Lecture Theatre A
London College of Communication,
University of the Arts London

Tickets Here

In the final stage of their degree, BA(Hons) Design Management & Culture students began to question the possible professional routes to undertake following graduation. After acknowledging the motives that brought an institution such as the London College of Communication to implement a course synthesising design practice with management, we decided to investigate the broader needs of the industry.

Throughout our exploration we identified four major trends, that we determined as the leading phenomenon on a globally scale, sustaining the prevailing development in the sphere of work. The trends under our enquiry are AI and Automation, Digital Nomadism, Diversity and Collaboration.  We decided to address and challenge these findings through The Future of Work/Play, a symposium running on 20th April 2018 at London College of Communication. Five experts will  explore the future from a sociological and humanistic point of view and provide the audience with viable insights on how to approach work nowadays for a positive impact in the long-run.

Here are the experts taking on the challenge:

Dr. John Fass – speaker and panelist. Designer, researcher, lecturer, and course leader for BA (Hons) Information and Interface Design at London College of Communication.

Tiu de Haan – speaker and panelist. Ritual designer, creative facilitator, inspirational speaker, voiceover artist and musician.

Victor Bloch – speaker and panelist. Futurist, speaker and moderator.

Alison Coward – speaker and panelist. Founder of Bracket, strategist, coach and workshop facilitator .

Moderated by Luke Robert Mason. Science communicator, journalist and the Director of Virtual Futures – an events series engaging the public to question the future through a ‘techno-philosophical lens’.

The day will include activities and a conclusive networking session with drinks and snacks.

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Organised by BA(Hons) Design Management & Cultures students and staff. Design School | Branding & Design Innovation Programme | University of the Arts London

Funded by the Staff Student Engagement Fund.


Design as a Process

Due to the fact there are many applications of design in the current world, people tend to take different standing points when defining the term design. According to Kathryn Best, design comprises both the process of making something, and the final product of this process; which is the design itself (Best 2006). For many practitioners, Design is the intuitive and creative process, by which one can formulate and realises practical solutions that meet the needs of the markets and create reasonable value for whichever business.

In this sense, Design is a series of events and activities that only fits best the description of a process. The flexibility of Design reflects its trait as a process since this is meant to meet the needs of both the organisation and other parties involved like customers. User-centered design, for instance, is by nature one of the iterative processes involved in the creation of Designs. What one discovers through usability testing and user research is often used as the benchmark to how the project should proceed. It is important to note that design it is an ever evolving process and not a fixed statute that must be followed. This is unlike theories put forward that present design as a methodology rather than a process. This would bring a direct implication that design is neither flexible nor adaptable, rather what one would call a ‘fixed recipe’ that one must follow if they would like their business process to be a success. This is all the more reason for it to be referred to as a process even though there is the need once in a while for improvisation in the design projects. Nonetheless, the achievement of optimal design solutions requires the incorporation of effective design processes that provide high-quality frameworks within which the designers can consistently produce high quality (Bordens and Abbott, 2005).

Written by: Caterina Pomari, DMC 2018.



Best, K. (2006). Design management. Lausanne, Switzerland: AVA Academia.

Bordens, K.S., Abbott, B.B., 2005. Research and Design Methods: A Process Approach. McGraw-Hill.