Ways of Seeing (Where is the truth?)

In his essay ‘The Rhetoric of the Image’, Roland Barthes (1964) analyses the messages contained in images. Roland unlocks the mysteries of advertising, and how images manipulate the way we read them, emphasising that: ‘All images are polysemous; they imply, underlying their signifiers, a “floating chain” of signifieds, the reader able to choose some and … Continue reading Ways of Seeing (Where is the truth?)